Young Creative Chevrolet

defo projects, Design Communication / Workshop and competition, design services

Defo was asked by Chevrolet Hungary to organize a professional and design strategic workshop for 120 university students and young designers at Moholy-Nagy University of Art and Design (MOME), 19-23 January 2009.

Dóra Fónagy and Panni Dávidházy founded defo in 2007, which considers value creation of design and connecting creatives (architects, interior architects, designers, graphic designers), and design-oriented projects and companies as its mission. The foundations of the mutual thinking are the mutual values of companies, creatives and defo, namely design awareness, creating a network of contacts and communication.

Defo has already tried to make these visible in workshop situations. Firstly, defo connected a company with a university on KLUDI’s strategic workshop held at MOME, then as a following step it connected a company with more universities. That includes the successful Budapest Baths’ Zing workshop.

In 2009 Chevrolet announced Young? Creative? Chevrolet! grant for the first time in Hungary, by which it gave the opportunity of introduction to young talented artists. This year individuals from 105 institutions of 19 European countries are taking part in the third contest in a row. The final submission date was 27 February 2009.

Defo asked by Chevrolet created a four-part project. The “Kékautókék” (Bluecarblue) workshow serves as a training. The Hungarian works were evaluated by a Hungarian jury independent of the international contest. The results were presented in Kunsthalle Budapest in front of 300 guests. The entries were shown at Hungarian Contemporary Architecture Centre.

Topic: Car is the topic of the BLUECARBLUE – What is driving good for? workshow, which is part of our everyday life as a mean of transport. Let’s consider it as a surface that can be filled with feelings and thoughts, an exhibition object that can be reinterpreted, or a seductive-unsettling actor! If we see it differently, let’s make others see it differently!

Our aim is to create a new way in the world of workshops. We offer the mix of hard work (work) and pleasure (show), which offers a long-term experience instead of a once-used event.

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