Young Creative Chevrolet

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Colour changing cars, futuristic wheel track fashion designs, animated banana and DNA copies – some examples of the Hungarian entries of Fashion, Video and Visual Arts category of Young Creative Chevrolet! international design contest.

The Urbánus Camping (Urban Camp) started with a training day on 23 February 2010, where everything was allowed that one is forbidden to do at home: sightseeing wearing spacesuit, arm floats on concrete, scud on five wheels. 93 students from 7 Hungarian university took part in the programme lasted until 15 April, which also included a three-week-long workshop besides the training.

Young fashion designers, graphic designers, film-makers and architects in mixed groups worked on piercing, striking and thought-provoking creations during the workshop and the contest. Their goal was to creatively and artistically redefine the urban lifestyle.

The buzzword was Chevrolet! Their projects created by contemporary art and design background are unique in the field of creative concept making and integrated education. Students under age of 30 from any artistic faculties of the continent could apply to the contest. Hungarians participated in the category of Fashion, Video and Visual Arts.

The first stage of the contest and workshop was a day-long training held in the Lánchíd 19 Design Hotel followed by a three-week-long online workshop, on which students had the chance to get to know trends and success stories, and they also received tasks from the blog site of the camp. Each group had one month to finish with the materials, which were submitted on 15 April. The winners received money and international publicity as well as quite a few opportunities of appearance.

Urbánus Kemping (Urban Camp) was Chevrolet’s idea, and defo organized it. Defo took part in Young Creative Chevrolet’s organization and implementation for the first time in 2009. It manifested in a five-day-long workshop. It resulted in that students (Réka Fignár, Veronika Nagy és Barbara Nyíri) of University of West Hungary won the international second place in the category of Visual Arts.


Jury members:

Dávid Baráth – graphic designer

Zsolt Czakó – graphic artist

Panni Dávidházy – trend researcher

Zoltán Kaszás – Chevrolet PR manager

Zoltán Venczel – Chevrolet marketing manager

Viktória Szépvölgyi – design theorist & architecture critic

András Tóth – USE fashion designer


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